For Shopify DTC brands & their agencies

Real-time marketing analytics for DTC brands.

Trackstars unifies your Google, Meta and TikTok spend with Shopify revenue into one live dashboard — blended MER & CAC, cohort retention and true LTV, all backed by your own data warehouse.

Daily Overview · last 28 days
Revenue
£118.4k+12%
Blended MER
3.04+0.3
Blended CAC
£37.7−8%
New Customers
3,142+9%
Built on the same stack the best growth teams use — BigQuery, server-side tracking and the Meta & Google APIs — without the spreadsheets.

Every number that actually matters, in one place.

Stop stitching together ad platforms and Shopify exports. Trackstars gives you a single source of truth, refreshed every night.

Blended MER & CAC

See true return on ad spend across Google, Meta and TikTok combined with Shopify revenue — not the inflated, double-counted numbers each platform reports.

Cohort retention & LTV

Track how each month's customers come back and spend over time. Real contribution margin and lifetime value, not vanity revenue.

Backed by your own warehouse

Your data lives in your BigQuery — Google Ads, Meta, Merchant Center and Shopify piped in automatically. You own it, forever.

Automated nightly refresh

No laptop, no manual exports. Pipelines run every night and the dashboard is current by morning.

Channel & spend truth

Most reporting tools miss the biggest channel. Trackstars pulls actual spend from every platform's API, so totals are right.

Built for sharing

A clean, password-protected portal for clients and stakeholders — no logins to ten different ad accounts.

Live in days, not months.

1

Connect your channels

Grant read access to your ad accounts and Shopify. We wire up the data transfers into your own Google Cloud project.

2

We model your data

Spend, orders, customers and conversions are unified into a clean warehouse with the metrics that matter pre-built.

3

Your live portal

A branded dashboard at your own domain — blended performance, retention and LTV, refreshed automatically every night.

You own the data. We make it make sense.

Off-the-shelf dashboards lock your data in their platform and bill you forever. Trackstars sits on top of your warehouse — so the numbers are yours, the history is complete, and you can take it anywhere.

  • No data lock-in — everything lives in your cloud account
  • Accurate blended metrics across every channel
  • Set up and managed for you, end to end
1
source of truth
more accurate spend
Nightly
auto-refresh
0
spreadsheets

See your numbers the way they really are.

Book a 20-minute walkthrough and we'll show you a live portal built on real data.